Every small business 1000% needs to have their buyer personas dialed in, so why not use Kickass Marketing’s buyer persona template to CAPTURE>CONNECT>KICKASS? Seriously, how on earth can you effectively market your business, aka sell your shit and put butts in the seats if you don’t know exactly all the different “whos” you’re talking too? You can’t. Stop wasting oodles of time and dime all while your efforts are falling on deaf ears. It's super easy to do. I've worked with 1000s of businesses and you all know who your best customers are. Get them down on paper so you can activate your team and service providers and point them in the right direction.

 

Defining buyer personas is crucial for any business, regardless of its size, as it provides a clear understanding of your “could be” customers by listening to your actual customers to learn their language and what they want, what they need from you . To be blunt, this is step one for any marketing or advertising efforts. You might as well light a pile of cash on fire.