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Every small business 1000% needs to have their buyer personas dialed in, so why not use Kickass Marketing’s buyer persona template to CAPTURE>CONNECT>KICKASS? Seriously, how on earth can you effectively market your business, aka sell your shit and put butts in the seats if you don’t know exactly all the different “whos” you’re talking too? You can’t. Stop wasting oodles of time and dime all while your efforts are falling on deaf ears. It's super easy to do. I've worked with 1000s of businesses and you all know who your best customers are. Get them down on paper so you can activate your team and service providers and point them in the right direction.


Defining buyer personas is crucial for any business, regardless of its size, as it provides a clear understanding of your “could be” customers by listening to your actual customers to learn their language and what they want, what they need from you . To be blunt, this is step one for any marketing or advertising efforts. You might as well light a pile of cash on fire.

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Step 2: Master the Who Behind Your What with the Free Worksheet Now.

Download now, your very own copy of the "Buyer Persona Template" and start knowing your who behind your what. Know what you don't know.

  • 2. Improved Customer Segmentation
    With detailed buyer personas, businesses can segment their customer base more effectively. This enables them to create personalized and targeted messages for each segment, leading to better customer engagement and improved conversion rates.
  • 7. Poorly Allocated Resources
    You’re shooting in the dark without knowing who your customers are, and it's hard to allocate resources efficiently. Businesses might spend money developing features, products, or services that their potential customers don't value. Shocker, you also hire the wrong employees and/or services when you don’t have laser focus.
  • 8. Ineffective Customer Acquisition Strategies
    Not knowing your buyer personas could lead to targeting the wrong audience, meaning you'll attract customers who are less likely to purchase or become loyal customers. The cost of acquiring customers who do not convert or retain can significantly add up over time.
  • 1. Better Understanding of Customers
    By defining buyer personas, a business can better understand its customers' needs, preferences, behaviors, and pain points. This understanding can help create more effective and targeted marketing strategies, products, and services that truly meet the customers' needs.
  • 5. Competitive Advantage
    Understanding your buyer personas can provide insight into how to differentiate your business from its competitors. Bonus: A deep understanding of your customers' needs and preferences can help you deliver a unique value proposition that your competitors can't match. In addition, knowing your customers' behaviors and preferences can help you find under-served segments of the market or identify new market opportunities that your competitors may have missed.
  • 10. Bad Investment Decisions
    Understanding your customer is vital when making business decisions like entering new markets, developing new products, or choosing between different growth strategies. Without knowing your buyer personas, these decisions can lead to bad investments, draining the financial resources of the business.
  • 6. Generic Marketing Campaigns
    Stop trying to appeal to everyone and effectively engaging no one. This will result in stacks of wasted moola on advertisements and promotions that do not resonate with potential customers.
  • 4. Effective Resource Allocation
    By defining buyer personas, small businesses can more effectively allocate their limited resources. They can focus their efforts on the most valuable customer segments and channels, maximizing their return on investment.
  • 9. Loss in Potential Sales
    Without understanding your buyer's persona, you might fail to create compelling value propositions and offerings that truly meet your customers' needs and preferences. This lack of personalization can lead to missed opportunities for upselling and cross-selling, resulting in potential loss in sales.
  • 3. Increased Customer Loyalty and Retention
    When a business understands its customers' needs and preferences and consistently meets or exceeds their expectations, it builds trust and loyalty. This not only increases customer retention rates but also turns loyal customers into brand ambassadors who can bring in new customers.
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